ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
Si, por la UMU

MASTER IN BUSINESS INTELLIGENCE AND ANALYTICS FOR BUSINESS ADMINISTRATION

+ 500 students around the world
+ 65 companies created by our students
95% of students working after graduation
Official qualification
Área
Tecnología/Digital/Innovación/Data Science
Mode
On-site, Virtual Live
Duration
60 ECTS credits
Start date
Apply now

Your gateway to a data-driven career in Europe

 

The global economy runs on data. From Lagos to Karachi, from Accra to Dhaka, companies across every industry are urgently looking for professionals who can turn raw information into smart decisions and they are finding them in short supply. This is your opportunity.

 

The Official Master's Degree in Business Intelligence and Analytics for Business Administration, awarded by ENAE Business School, is designed for ambitious professionals who want to position themselves at the forefront of one of the most in-demand fields in the world. With an official European university degree recognised across the EU and beyond, you will not just be gaining knowledge — you will be gaining a credential that opens doors on a global scale.

 

This programme goes far beyond data analysis. Over the course of your studies, you will master the tools and methodologies that are shaping modern business: from Python and Power BI to Machine Learning, Deep Learning, Big Data architectures, and AI-driven decision-making. You will work on real business challenges in areas such as finance, operations, customer management, and people strategy — the same challenges that companies in all the world are facing right now.
 

The programme is structured around five core pillars (Data Management, Business Analytics, Big Data, Data Science, and Leadership Skills) giving you both the technical expertise and the strategic mindset that senior roles demand. Compulsory internships in real companies and a final Master's Thesis ensure that by the time you graduate, you are not just qualified on paper you are ready to lead.

 

Whether your goal is to advance within your current organisation, transition into a high-growth tech or analytics role, or build the skills to compete in European job markets, this master's degree gives you the foundation, the network, and the European academic recognition to make it happen.

 

The demand for data professionals is growing faster than universities can produce them. Be ahead of the curve.
 

Benefits of studying this master

  • Apply data analysis techniques to improve business management and decision-making.
  • Design and implement Business Intelligence systems aimed at business efficiency and profitability.
  • Master analytical tools such as Power BI, Tableau, SQL and programming languages geared towards business analytics.
  • Interpret large volumes of data and transform them into strategic recommendations.
  • Integrate predictive analysis and data modelling processes into key areas of an organisation.
  • Understand the importance of data as a business asset to lead digital transformation projects.
Máster ENAE

Methodology

Internship programme

The real-world application of knowledge is key. That is why ENAE offers you a professional internship programme at leading companies in the technology and analytics field, both nationally and internationally. You will be able to apply your knowledge in real business environments, face specific challenges and develop your professional profile from a practical and business-oriented perspective.

Our methodological approach is based on solving practical cases, analysing real scenarios and working with tools used by leading companies in their Business Intelligence departments. We encourage active learning, collaboration and direct student participation in projects that simulate real situations in the business environment.

Final Project: Business Intelligence Plan

In your Master's Thesis, you will develop a comprehensive Business Intelligence plan applied to the management of a company. You will have the support of expert teachers and active professionals who will guide you throughout the process, ensuring that your project has real impact, immediate applicability and high strategic value.

Get ready for the journey.
Know more about the programme.

STRATEGIC MANAGEMENT OF DATA-DRIVEN COMPANIES. BALANCE SCORECARD AND BUSINESS INTELLIGENCE
LANGUAGES AND WORKFLOW TOOLS FOR DATA PROCESSING
THE BIG DATA PARADIGM APPLIED TO BUSINESS DECISION-MAKING
DESCRIPTIVE ANALYSIS, PREDICTION, SEGMENTATION AND RECOMMENDATION APPLIED TO THE BUSINESS
DEEP LEARNING APPLIED TO BUSINESS
DECISION MAKING AND MONITORING MODELS APPLIED TO BUSINESS
PRACTICAL APPLICATIONS OF BUSINESS INTELLIGENCE FOR FINANCE AND PROCESSES
PRACTICAL APPLICATIONS OF BUSINESS INTELLIGENCE FOR CUSTOMER AND PEOPLE MANAGEMENT
ACADEMIC EXTERNAL PRACTICES
MASTER THESIS

Meet our Faculty

Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.

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More interactive, more global,
more digital
Methodologies adaptable to your needs.
/1
As flexible as you wish. This model combines online training through the Virtual Campus with onsite training, sharing the experience with your professors and classmates.
Online Master´s
Degree
/2
Our blended learning option merges the best of face-to-face and online training, using technology to combine in-class and out-of-class teaching, maximising the educational impact for students.
Blended Master’s
Degree
/3
Experience first-hand our self-developed "Learning by doing" method. Face-to-face classes two days a week, usually on weekends, Friday afternoon and Saturday morning
On Campus Master´s
Degree

Why Study
at ENAE?

Empowering the next generation of business leaders. Through the use of case studies and our innovative enterprise simulator, we guarantee our students quality, dynamic, innovative postgraduate education.

1/5

Talented faculty members. Our professors are experts in their respective fields and are committed to providing our students with an unparalleled learning experience/p>

2/5

Building professional development opportunities. 98% of our students find a job within 12 months after graduating. Over 350 affiliated companies and 500 corporate recruiters rely on us to provide high-quality business education to their employees.

3/5

International Scope. Our international presence is reflected in the diversity of our faculty and student body. We have students and teachers from all over the world, bringing with them a wealth of different perspectives and experiences. This diversity enriches the learning experience and helps our students develop a global mindset.

4/5

Students support. We understand that navigating the process of studying abroad can be daunting. That's why we're here to assist you every step of the way. Our team is dedicated to making your transition to studying at ENAE as smooth as possible

5/5

Location

We are located in the southeast of Spain, one of the warmest places in the peninsula


Edificio ENAE Nº 13. Campus Universitario de Espinardo.
30100 MURCIA (España)
Telf: 968 899 899 · Fax: 868 88 41 33

Studying in Murcia

Studying in Murcia is a strategic decision both for those starting their academic career and for professionals who want to boost their career. The city offers a more competitive cost of living than many other Spanish capitals, allowing you to optimize your investment in training without sacrificing a good quality of life. It is a safe, friendly environment with a clear focus on university and business, where contact between students, executives, and active professionals is common, promoting networking and the creation of opportunities.


At the same time, the Region of Murcia combines a Mediterranean climate with a wide variety of landscapes and a growing productive fabric. From the beaches of the Costa Cálida to natural areas such as Sierra Espuña and the historical heritage of cities such as Cartagena, it offers a wide range of leisure and cultural activities throughout the year. This environment supports a dynamic labor market in sectors such as agri-food, logistics, tourism, renewable energy, and digital business, which facilitates both access to employment and specialization and professional development in the medium and long term.

Are you
ready?

We are ready, are you? I would like to start my application for this program.

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* This pre-registration is free of charge and does not commit you to anything.
FAQ's
Is prior knowledge of programming or data analysis tools necessary?

Not necessarily. The master's degree is designed to suit both technically-minded individuals and professionals from business areas who want to make the leap into data analysis. You will start with a solid foundation that will allow you to progress gradually, and your technical skills will be reinforced throughout the programme.

Is the master's programme taught in English or Spanish?

The master's programme is taught entirely in English, including classes, teaching materials and assessments. It is ideal for international students or those who wish to pursue a career in global environments.

Can I combine this master's programme with my professional activity?

Yes. The master's degree is designed to suit working professionals. The methodology combines face-to-face (or hybrid) sessions, digital content, practical work and independent study, allowing for more flexible time management.

Can I combine this master's programme with my professional activity?

Yes. The master's degree is designed to suit working professionals. The methodology combines face-to-face (or hybrid) sessions, digital content, practical work and independent study, allowing for more flexible time management.

Do you offer professional internships? Are they compulsory?

Yes. ENAE has a programme of internships in European companies, particularly in sectors related to data analytics, consulting, technology and business administration.

Internships are not compulsory, but they are highly recommended in order to apply what you have learned and improve your employability.

What qualification will I obtain upon completion of the master's degree?

Upon completion of the programme, you will receive the Master's Degree in Business Intelligence and Analytics for Business Administration, issued by ENAE Business School, a centre affiliated with the University of Murcia. This degree is unique and is professionally recognised in the European business environment.

What is the ideal profile for this master's degree?

This master's degree is aimed at professionals in business administration, economics, finance, engineering or related areas, as well as graduates who wish to acquire skills in data analysis and BI applied to business management. It is also ideal for those who aspire to strategic positions where a global view of the business based on data is required.

What sets this master's degree apart from similar programmes on the market?

The main difference lies in its unique combination of business vision and technical depth. Here, you will not only learn how to use tools, but also how to make strategic decisions based on real data. In addition, the programme is taught in English, with an international focus, experienced teaching staff and a clear practical orientation towards business.

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more information

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