ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
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study abroad in spain

Studying abroad in Spain: Everything you need to know for 2026

Alexandra Pop

With more than 6 years of experience in the higher education sector, she specializes in marketing, communications, social media management, content creation, and event coordination. Her work focuses on developing communication strategies, promoting academic and professional initiatives, and creating meaningful connections between students, professionals, companies, and institutions.

She has contributed to the promotion of programs related to leadership, digital transformation, employability, entrepreneurship, international education, and business development. Passionate about communication and lifelong learning, she combines creativity, strategic thinking, and audience engagement to help bring educational opportunities closer to diverse communities.

Her areas of interest include business trends, innovation, leadership, talent development, higher education, and the evolving relationship between academia and the professional world.

Master's degrees taught by Alexandra Pop
Articles written on our blog
Studying abroad is the process by which a student moves to another country to pursue studies at recognized academic institutions outside their country of origin. According to UNESCO, international student mobility is close to seven million people…
What is Semrush and how to use it in your digital marketing strategy

What is Semrush and how to use it in your digital marketing strategy

Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school’s various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and a positive user experience.

He specialises in SEO and performance marketing, defining and implementing organic content strategies with the support of tools such as Sistrix and Google Search Console to improve search rankings and drive qualified traffic to master’s programmes and executive courses. Furthermore, he designs, configures and optimises online advertising campaigns on Meta, LinkedIn, TikTok and Google Ads, aligning targeting, messaging and objectives with student recruitment. His work contributes to ENAE’s organic and paid growth and to strengthening its position as a leading business school both nationally and internationally.

Master's degrees taught by Daniel Román Barker
Articles written on our blog
Why are data analytics and SEO so crucial today?In today’s hyper-competitive digital marketing landscape, an organisation’s ability to extract strategic insights from data analytics has become a key differentiator. In particular, SEO is a…
Data Marketing Problems

Automated Marketing Reports: From ‘Excel paralysis’ to real ROI (Guide with Power BI, Looker and Tableau Templates)

Are you tired of the chaos in your marketing reports and wasting time pasting data into Excel? Discover how templates for Microsoft Power BI or Google Looker and connector services, ETL, etc. such as Windsor.ai can transform decision-making with…
What is Sistrix? The SEO tool you need to stand out

What is Sistrix? The SEO tool you need to stand out

What is Sistrix?Sistrix is a data analysis platform focused on the main digital marketing channels, with an emphasis on SEO/organic positioning on Google. It also offers analysis of advertising on Google Ads, Amazon, social media, and content…
Studying in Murcia: The competitive advantage of choosing ENAE Business School

Studying in Murcia: The competitive advantage of choosing ENAE Business School

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Are you thinking about taking a leap in your career and studying abroad? If so, Murcia may be the answer you are looking for. In addition to being a city with an enviable climate and a welcoming atmosphere, it offers a solid educational opportunity…
How to access remote work in Spain: ENAE programmes that make it possible

How to access remote work in Spain: ENAE programmes that make it possible

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In recent years, remote working has gone from being an option to becoming a reality in Spain. With the advent of digitalisation, many professionals are looking for opportunities that allow them to work from anywhere. However, to access this world of…
Career opportunities in Digital Marketing and Advertising

Career opportunities in Digital Marketing and Advertising

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The growth of digital marketing and online advertisingThe expansion of digital channels, e-commerce, and real-time analytics has made this field one of the most dynamic in the job market. For those seeking career opportunities in digital marketing,…
Entrepreneur happy to attract his first customers

From customer 1 to 1000. The Art of Growing. Online Marketing Strategies to Scale Your Business

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At the 8th edition of the EN@E Digital Meeting Online Marketing Conference in Murcia, Xavier Colomés, co-founder and CEO of Localboss, shared his vast experience of more than 25 years in the world of marketing and business growth. In his…
International marketing in the context of Trump's new tariffs

International marketing: the key to facing Trump's new tariffs

The recent announcement by US President Donald Trump about the imposition of new tariffs — reaching 20% for the European Union, 34% for China and 10% universally — has unleashed a storm of uncertainty in global markets. This aggressive trade policy…
The Black Friday Phenomenon: Origin, Evolution and Transformation to Black Week

The Black Friday Phenomenon: Origin, Evolution and Transformation to Black Week

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What is Black Friday?Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts…
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