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Los últimos conocimientos en entorno digital, negocios y sociedad.
Surfing the Internet is part of our daily lives. At work, with friends or with family, we consult websites on a daily basis for a variety of reasons. However, it is not always a positive experience: Who hasn't come across a web page that seems...
What is competitive intelligence?Competitive intelligence is a fundamental process in business that involves researching and analysing information about competitors in order to make informed decisions. In other words, it consists of gathering...
The importance of a digital transformation strategy in the business worldDigital transformation is an essential process for companies, large or small, to adapt to current market demands and the growing impact of digital technology on every aspect of...
Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence...
In today's business landscape, digital marketing has established itself as one of the fundamental pillars for the growth and development of companies. With the increased use of the Internet and social networks, digital marketing has become an...
