At the 8th edition of the EN@E Digital Meeting Online Marketing Conference in Murcia, Xavier Colomés, co-founder and CEO of Localboss, shared his vast experience of more than 25 years in the world of marketing and business growth. In his presentation, entitled ‘From Customer 1 to 1,000’, he broke down the keys to scaling a business from its first customers to reaching thousands of users.
 

The purchasing department of a company plays a fundamental role in the value chain and, therefore, in the success of the organisation. Traditionally, this department was perceived as a purely operational unit, whose sole purpose was to acquire inputs and materials necessary for the proper functioning of the company.

The recent announcement by US President Donald Trump about the imposition of new tariffs — reaching 20% for the European Union, 34% for China and 10% universally — has unleashed a storm of uncertainty in global markets. This aggressive trade policy not only increases imports, but also affects the direct company's international marketing decisions.

What is Black Friday?

Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts on a wide variety of products, from electronics to fashion and toys.
 

Remember the first time you learned to ride a bicycle, or the process of driving your first vehicle? Over time, you have probably learned to operate other modes of transport, perhaps even specialised machinery. As your needs have evolved throughout your life, you have also needed to acquire new skills to adapt and continue to grow.

What is environmental sustainability?

Environmental sustainability refers to the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. This concept, introduced by the Brundtland Report in 1987, states that development should balance the use of natural resources with the protection of the environment, promoting sustainable development in economic and social terms.
 

In this article, we will review the webinar led by César Val, a renowned expert in luxury and disruptive technologies who has worked for companies that market luxury products such as Prada, Carolina Herrera, and Jean-Paul Gaultier. In this post we will discover how luxury brands differentiate themselves from mass consumer brands and how their focus on emotions and recognition elevates their value. We will also explore how presentation, communication and customer interaction are key aspects of luxury branding.

Artificial intelligence (AI) is no longer a futuristic concept but an essential tool in today's business environment. In the Region of Murcia, small businesses have a unique opportunity to adopt AI and lead the digital transformation that is revolutionising the global economy.
 

Surfing the Internet is part of our daily lives. At work, with friends or with family, we consult websites on a daily basis for a variety of reasons. However, it is not always a positive experience: Who hasn't come across a web page that seems designed to test our patience?