ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
Blog

The latest knowledge in digital, business and society.

Guide to investing in investment funds

Guide to investing in investment funds

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Nowadays, investment funds have become a very attractive option for those who wish to access the financial markets in an efficient and diversified way. Below, we will analyse the different types of investment funds, their risks and the best...
departamento-de-compras

The strategic role of the purchasing department in the company

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The purchasing department of a company plays a fundamental role in the value chain and, therefore, in the success of the organisation. Traditionally, this department was perceived as a purely operational unit, whose sole purpose was to acquire...
How to manage conflicts in a family business

How to manage conflicts in a family business

The following is a summary of an article taken from la Revista Economista N°45, written by Pedro Juan Martín, María Reyes Lozano Piñero and Francisco Javier Corbalán Berná, in which they analyse how to deal with the conflicts that can arise in...
Integrating Chatbots with AI in your company

Integrating Chatbots with AI in your company

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In this article, we will explore the influence of artificial intelligence (AI) on operational efficiency, service adaptation and strategic decision making in the business environment. You will discover how the implementation of AI-powered chatbots...
Fundamental keys to studying an International MBA

Fundamental keys to studying an International MBA

Business schools are redefining our education for managers in these critical times, not only because of the crisis but also to deepen the knowledge that we consider most relevant in the face of an increasingly volatile and globalised market, and...
Sustainable Development Goals (SDGs): Targets and achievements

Sustainable Development Goals (SDGs): The Roadmap to a Sustainable Future

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What are the Sustainable Development Goals? In 2015, the United Nations adopted 17 global goals known as the Sustainable Development Goals (SDGs), part of the 2030 Agenda. They seek a just, equitable and sustainable future for all people on the...
Agile methodologies in the company

Agile methodologies in the company

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Agile methodologies have revolutionised the way organisations manage their projects, enabling faster development and effective adaptation to changing customer needs. This approach is based on principles that foster collaboration, flexibility...
ENAE Business School makes the Forbes List

Global Executive MBA: ENAE's perfect postgraduate programme for managers and entrepreneurs makes the Forbes List

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ENAE Business School has been included in the prestigious Forbes List of the best business school programmes in Spain in 2024.In Spain there are more than a hundred business schools offering master's degrees, courses or other specialised education...
What is Marketing? The indispensable element for your company.

What is Marketing? The indispensable element for your company.

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Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence...
Digital transformation: keys to success

Digital transformation: keys to success

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This article is based on Alejandro De Zunzunegui's lecture which you can watch in full HERE. In ENAE Media, the school's digital repository, you can find more webinars by experts in this and other subjects. The speaker of this talk is the author of...
Tax advisor: a key profession for business success

Tax advisor: a key profession for business success

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We are increasingly aware that meeting tax obligations and maximising financial performance is critical to the success of companies. Therefore, in an environment full of uncertainty, tax and accounting advice has taken on a leading role. Businesses...
ciberseguridad

The importance of cybersecurity in the digital world

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This article by Juan Guido Gabaglia discusses the importance of cybersecurity in the current context. Gabaglia, founding partner and current head of the production and commercial department at AGE2 Business Datacenter in Murcia, shared his...