In today's digital environment, companies are looking to maximise their advertising investments - every euro counts! That is why a key indicator in business is the Return on Investment (ROI). In the context of digital advertising, ROI becomes a...
Nowadays, investment funds have become a very attractive option for those who wish to access the financial markets in an efficient and diversified way. Below, we will analyse the different types of investment funds, their risks and the best...
The purchasing department of a company plays a fundamental role in the value chain and, therefore, in the success of the organisation. Traditionally, this department was perceived as a purely operational unit, whose sole purpose was to acquire...
The following is a summary of an article taken from la Revista Economista N°45, written by Pedro Juan Martín, María Reyes Lozano Piñero and Francisco Javier Corbalán Berná, in which they analyse how to deal with the conflicts that can arise in...
In this article, we will explore the influence of artificial intelligence (AI) on operational efficiency, service adaptation and strategic decision making in the business environment. You will discover how the implementation of AI-powered chatbots...
Business schools are redefining our education for managers in these critical times, not only because of the crisis but also to deepen the knowledge that we consider most relevant in the face of an increasingly volatile and globalised market, and...
What are the Sustainable Development Goals? In 2015, the United Nations adopted 17 global goals known as the Sustainable Development Goals (SDGs), part of the 2030 Agenda. They seek a just, equitable and sustainable future for all people on the...
Agile methodologies have revolutionised the way organisations manage their projects, enabling faster development and effective adaptation to changing customer needs. This approach is based on principles that foster collaboration, flexibility...
ENAE Business School has been included in the prestigious Forbes List of the best business school programmes in Spain in 2024.In Spain there are more than a hundred business schools offering master's degrees, courses or other specialised education...
Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence...
This article is based on Alejandro De Zunzunegui's lecture which you can watch in full HERE. In ENAE Media, the school's digital repository, you can find more webinars by experts in this and other subjects. The speaker of this talk is the author of...
We are increasingly aware that meeting tax obligations and maximising financial performance is critical to the success of companies. Therefore, in an environment full of uncertainty, tax and accounting advice has taken on a leading role. Businesses...
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