DESIGN AND DEPLOYMENT OF E-COMMERCE AND OMINCHANNEL STRATEGIES
E-commerce and omnichannel strategies have redefined the way companies interact with their customers. The digitisation of commerce demands a strategic approach that integrates multiple sales channels, personalisation of the customer experience and optimisation of logistics processes to achieve a competitive advantage.
This course offers a comprehensive overview of the design and implementation of successful eCommerce and omnichannel strategies, covering everything from building an online store to integrating physical and digital channels, automated marketing and conversion optimisation. Through a practical, real-world approach, participants will develop key skills to drive the growth and profitability of their businesses in the digital ecosystem.
Discover the key modules and concepts
Fundamentals of Electronic Commerce and Omnichannel Strategies
- Evolution of eCommerce and global trends.
- Digital business models: B2B, B2C, D2C, marketplaces and dropshipping.
- Omnichannel strategies: integration of physical and digital stores.
Design and Development of eCommerce Platforms
- Selection of platforms: Shopify, WooCommerce, Magento and customised solutions.
- User experience (UX) and optimisation of the customer journey.
- Payment methods and checkout strategies to maximise conversion.
Digital Marketing and Automation for eCommerce
- SEO for online shops: positioning and organic traffic.
- Digital advertising (SEM, social networks, remarketing and affiliates).
- Email marketing, automation and loyalty strategies.
Logistics, Inventory Management and Data Analysis
- Fulfillment strategies and optimisation of the supply chain.
- Stock management, dynamic pricing and personalisation of the offer.
- eCommerce analytics: key KPIs, predictive models and data-based decision making.
admission process
Objectives
- Understand the impact of eCommerce and omnichannel retailing on the digital transformation of companies.
- Design effective strategies for the creation and management of a digital business.
- Learn to optimise conversion and customer loyalty through digital marketing tools.
- Develop efficient logistics and operational models to improve profitability.
- Apply data analytics techniques to strategic decision-making.
Methodology
This course combines theory with practical exercises and success stories, allowing participants to directly apply the knowledge acquired.
Methodologies used:
- Master classes taught by experts in eCommerce and digital marketing.
- Practical workshops with tools such as Google Analytics, Meta Ads, Shopify and HubSpot.
- Case studies of leading companies in e-commerce and omnichannel.
- Development of a final project in which participants will design a real eCommerce strategy.
This course is aimed at entrepreneurs, digital commerce managers, marketing professionals and executives looking to optimise their online sales strategy and integrate digital and physical channels effectively.
