MASTER DEGREE IN DIGITAL AND INTERNATIONAL MARKETING
MASTER DEGREE IN DIGITAL AND INTERNATIONAL MARKETING
Our Master in Digital International Marketing is offered both online and in a hybrid format, which integrate synchronous and asynchronous components while maximizing the use of our learning management system. The program has a multi-discipline approach integrating business, humanities, and technology. The sequence of courses is designed to maximize the learning of students, complementing, and integrating knowledge acquisition with skills development in order to apply what has been learnt into authentic real-life situations and professional challenges. The Master’s in Digital and International Marketing develops the expertise, skills, and competencies to optimize students’ performance in decisions and tasks.
Benefits of studying this master
After completing this master's program, graduates will gain a range of valuable benefits, including:
- Transition marketing functions from local to international and from analog to digital.
- Enhance strategic thinking, ideas, and forecasting abilities for innovation and internationalization.
- Design digital business models and implement marketing strategies using cutting-edge technology.
- Generate relevant content for various media channels.
- Manage the internationalization of marketing functions.
Methodology
Acquires new techniques and concepts through the combination of theoretical, practical and didactic training applicable in real cases. You will learn the latest and most innovative techniques to put into practice with teamwork.
Business plan
As part of our Master’s program, students are given the opportunity to implement their final master's projects under the supervision and guidance of a team of seasoned professionals, many of whom have been successful entrepreneurs thanks to their final Business Plan.
Internship Program
Complete your training in EU companies as part of our internship program. This is an exciting opportunity for you to advance your professional career by taking on a highly qualified position within your organization that leads to a successful international trade management career.
Get ready for the journey. Know more about the programme.
DESIGN AND DEPLOYMENT OF E-COMMERCE AND OMINCHANNEL STRATEGIES
FOUNDATIONS OF MARKETING ANALYTICS AND BIG DATA
GLOBAL BRANDS ARCHITECTURE AND DEVELOPMENT
INBOUND MARKETING AND WEB POSITIONING
INTEGRATED MARKETING COMUNICATIONS
INTERNACIONAL MARKETING
INTERNATIONAL BUSINESS
MANAGEMENT OF INNOVATION AND NEW PRODUCT DEVELOPMENT
MARKET INSIGHTS AND CONSUMER BEHAVIOR
SOCIAL MEDIA MARKETING AND ADVERTISING ACROSS MARKETS AND CULTURES
STRATEGIC MARKETING MANAGEMENT
TRADE AND SHOPPER MARKETING
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
more digital
Learn about the different financing options , bonuses and scholarships.
Why Study
at ENAE?
Location
Edificio ENAE Nº 13. Campus Universitario de Espinardo.
30100 MURCIA (España)
Telf: 968 899 899 · Fax: 868 88 41 33
