MASTER DEGREE IN DIGITAL AND INTERNATIONAL MARKETING
Our Master in Digital International Marketing is offered both online and in a hybrid format, which integrate synchronous and asynchronous components while maximizing the use of our learning management system. The program has a multi-discipline approach integrating business, humanities, and technology. The sequence of courses is designed to maximize the learning of students, complementing, and integrating knowledge acquisition with skills development in order to apply what has been learnt into authentic real-life situations and professional challenges. The Master’s in Digital and International Marketing develops the expertise, skills, and competencies to optimize students’ performance in decisions and tasks.
Benefits of studying this master
After completing this master's program, graduates will gain a range of valuable benefits, including:
- Transition marketing functions from local to international and from analog to digital.
- Enhance strategic thinking, ideas, and forecasting abilities for innovation and internationalization.
- Design digital business models and implement marketing strategies using cutting-edge technology.
- Generate relevant content for various media channels.
- Manage the internationalization of marketing functions.
Methodology
Acquires new techniques and concepts through the combination of theoretical, practical and didactic training applicable in real cases. You will learn the latest and most innovative techniques to put into practice with teamwork.
Business plan
As part of our Master’s program, students are given the opportunity to implement their final master's projects under the supervision and guidance of a team of seasoned professionals, many of whom have been successful entrepreneurs thanks to their final Business Plan.
Internship Program
Complete your training in EU companies as part of our internship program. This is an exciting opportunity for you to advance your professional career by taking on a highly qualified position within your organization that leads to a successful international trade management career.
Get ready for the journey. Know more about the programme.
DESIGN AND DEPLOYMENT OF E-COMMERCE AND OMINCHANNEL STRATEGIES
E-commerce and omnichannel strategies have redefined the way companies interact with their customers.
More info DESIGN AND DEPLOYMENT OF E-COMMERCE AND OMINCHANNEL STRATEGIES
E-commerce and omnichannel strategies have redefined the way companies interact with their customers.
More info DESIGN AND DEPLOYMENT OF E-COMMERCE AND OMINCHANNEL STRATEGIES
FOUNDATIONS OF MARKETING ANALYTICS AND BIG DATA
Optimise your marketing strategies by mastering the analysis of advanced data and Big Data.
More info FOUNDATIONS OF MARKETING ANALYTICS AND BIG DATA
Optimise your marketing strategies by mastering the analysis of advanced data and Big Data.
More info FOUNDATIONS OF MARKETING ANALYTICS AND BIG DATA
GLOBAL BRANDS ARCHITECTURE AND DEVELOPMENT
In a globalised market, brands must transcend borders and connect with diverse audiences without losing their identity. Brand architecture and its strategic development are key to building solid, coherent and competitive brands on the international stage.
More info GLOBAL BRANDS ARCHITECTURE AND DEVELOPMENT
In a globalised market, brands must transcend borders and connect with diverse audiences without losing their identity. Brand architecture and its strategic development are key to building solid, coherent and competitive brands on the international stage.
INBOUND MARKETING AND WEB POSITIONING
Improve your online visibility and generate quality traffic with this Inbound Marketing and Web Positioning Course. Acquire the skills and knowledge necessary to attract, convert and retain customers through digital marketing strategies and search engine optimisation (SEO).
More info INBOUND MARKETING AND WEB POSITIONING
Improve your online visibility and generate quality traffic with this Inbound Marketing and Web Positioning Course. Acquire the skills and knowledge necessary to attract, convert and retain customers through digital marketing strategies and search engine optimisation (SEO).
More info INBOUND MARKETING AND WEB POSITIONING
INTEGRATED MARKETING COMUNICATIONS
In a highly competitive and digitalised environment, brands need coherent and effective communication strategies to connect with their target audience.
More info INTEGRATED MARKETING COMUNICATIONS
In a highly competitive and digitalised environment, brands need coherent and effective communication strategies to connect with their target audience.
More info INTEGRATED MARKETING COMUNICATIONS
INTERNACIONAL MARKETING
In a globalised world, companies need to develop international marketing strategies to expand their presence in new markets, adapt to different cultures and maximise business opportunities at a global level.
More info INTERNACIONAL MARKETING
In a globalised world, companies need to develop international marketing strategies to expand their presence in new markets, adapt to different cultures and maximise business opportunities at a global level.
INTERNATIONAL BUSINESS
In today's complex economic landscape, characterised by globalisation and interconnected markets, companies are facing a growing demand for professionals with specific skills in international business.
More info INTERNATIONAL BUSINESS
In today's complex economic landscape, characterised by globalisation and interconnected markets, companies are facing a growing demand for professionals with specific skills in international business.
More info INTERNATIONAL BUSINESS
MANAGEMENT OF INNOVATION AND NEW PRODUCT DEVELOPMENT
Innovation is a key driver of competitive advantage in today’s dynamic markets. Companies that successfully manage innovation and new product development (NPD) can create value, differentiate themselves, and sustain long-term growth.
More info MANAGEMENT OF INNOVATION AND NEW PRODUCT DEVELOPMENT
Innovation is a key driver of competitive advantage in today’s dynamic markets. Companies that successfully manage innovation and new product development (NPD) can create value, differentiate themselves, and sustain long-term growth.
More info MANAGEMENT OF INNOVATION AND NEW PRODUCT DEVELOPMENT
MARKET INSIGHTS AND CONSUMER BEHAVIOR
Master the interpretation of market data and learn how to apply these insights into effective business strategies with this course. You will be able to understand how to collect and analyse market data to identify trends, opportunities and threats.
More info MARKET INSIGHTS AND CONSUMER BEHAVIOR
Master the interpretation of market data and learn how to apply these insights into effective business strategies with this course. You will be able to understand how to collect and analyse market data to identify trends, opportunities and threats.
More info MARKET INSIGHTS AND CONSUMER BEHAVIOR
SOCIAL MEDIA MARKETING AND ADVERTISING ACROSS MARKETS AND CULTURES
Master the creation and management of digital marketing strategies that allow you to expand your global reach and connect with international audiences in an authentic and effective way, enhancing the success and competitiveness of organisations in a globalised market.
More info SOCIAL MEDIA MARKETING AND ADVERTISING ACROSS MARKETS AND CULTURES
Master the creation and management of digital marketing strategies that allow you to expand your global reach and connect with international audiences in an authentic and effective way, enhancing the success and competitiveness of organisations in a globalised market.
More info SOCIAL MEDIA MARKETING AND ADVERTISING ACROSS MARKETS AND CULTURES
STRATEGIC MARKETING MANAGEMENT
In an increasingly competitive and dynamic business environment, companies must develop well-structured strategic marketing plans to achieve sustainable growth and differentiation.
More info STRATEGIC MARKETING MANAGEMENT
In an increasingly competitive and dynamic business environment, companies must develop well-structured strategic marketing plans to achieve sustainable growth and differentiation.
More info STRATEGIC MARKETING MANAGEMENT
TRADE AND SHOPPER MARKETING
Trade and shopper marketing are critical components of a brand’s success in today’s retail-driven market. By understanding how to optimize product placement, promotions, and customer experiences, companies can increase their sales and customer loyalty.
More info TRADE AND SHOPPER MARKETING
Trade and shopper marketing are critical components of a brand’s success in today’s retail-driven market. By understanding how to optimize product placement, promotions, and customer experiences, companies can increase their sales and customer loyalty.
More info TRADE AND SHOPPER MARKETINGMeet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
more digital
Learn about the different financing options , bonuses and scholarships.
Why Study
at ENAE?
Location
Edificio ENAE Nº 13. Campus Universitario de Espinardo.
30100 MURCIA (España)
Telf: 968 899 899 · Fax: 868 88 41 33
