Course in
TRADE AND SHOPPER MARKETING
Area
Comercial/Marketing/Ventas
Modality
Virtual Live
Duration
Start date
Trade and shopper marketing are critical components of a brand’s success in today’s retail-driven market. By understanding how to optimize product placement, promotions, and customer experiences, companies can increase their sales and customer loyalty. This course provides a comprehensive approach to trade marketing (the strategies used to increase sales through intermediaries like retailers and wholesalers) and shopper marketing (the understanding of consumer behavior to influence their purchasing decisions at the point of sale).
Participants will learn how to design and implement effective trade and shopper marketing strategies, combining both offline and online tactics, to maximize reach, drive sales, and strengthen brand loyalty.
Discover the key modules and concepts
Introduction to Trade and Shopper Marketing
- Key differences between trade marketing and shopper marketing.
- Understanding the role of trade marketing in the retail ecosystem.
- Shopper insights: how and why consumers make purchase decisions.
Trade Marketing Strategy and Retail Relationships
- Building strong partnerships with retailers and distributors.
- Negotiation techniques and joint business planning.
- Trade promotions: pricing, discounts, and incentive programs.
Shopper Marketing at the Point of Sale
- In-store marketing strategies: product placement, signage, and displays.
- Digital transformation in shopper marketing: e-commerce and omnichannel strategies.
- Using data analytics and customer insights to influence shopping behavior.
Measuring Effectiveness and Optimizing Campaigns
- Key performance indicators (KPIs) for trade and shopper marketing.
- Techniques for measuring the impact of promotional activities.
- Optimizing strategies based on feedback, performance, and market changes.
Área
Comercial/Marketing/Ventas
Edition
Modality
Virtual Live
Start date
Start the
admission process
admission process
If you prefer, you can contact our advisor Arantxa García.
You can do this by calling +34 968456793
Most demanded > Discover other courses that might interest you.
