Business Strategies
Discover a new level of strategic competence with our Business Strategies course. This programme will immerse you in the complexities of formulating and executing effective business strategies, providing you with the essential tools to successfully navigate the dynamic world of business. Through innovative approaches and practical case studies, you will gain a holistic view of strategic decision-making that will enable you to excel in any business environment.
Prepare for your future career today by strengthening your ability to lead, innovate and adapt to emerging business challenges. Become a comprehensive business strategist and empower your career with the skills you need to drive sustainable success in the competitive business world
Discover the key modules and concepts
THE AAA STRATEGIES
STRATEGY, POSITIONING AND MARKET ANALYSIS
MARKET RESEARCH IN INTERNATIONAL CONTEXTS
QUALITATIVE RESEARCH TOOLS
QUANTITATIVE RESEARCH TOOLS
QUESTIONNAIRE DESIGN, SAMPLING AND DATA ANALYSIS
COMPETITIVE INTELLIGENCE AND INNOVATION FOR INTERNATIONALIZATION
THE INTERNATIONALIZATION PLAN
admission process
DESCRIPTION
The course specialises in strategic analysis, competitive strategy formulation, business innovation and the effective implementation of strategic plans. Participants will develop a sound strategic perspective and learn how to align their company's actions with its long-term goals.
From analysing the business environment to making strategic decisions, this course will equip you with the tools you need to lead and thrive in challenging business environments. It will also address adapting to change, optimising results and the practical application of strategies in a variety of industry contexts.
With this programme, you will strengthen your strategic skills and how to develop sound strategic plans, aligned with organisational objectives and adapted to market dynamics.
OBJETIVES
- Understand the different areas where the company can innovate in order to internationalise the company.
- Apply tools to innovate in the internationalisation process.
- Apply the main concepts related to competitive intelligence and strategic analysis.
- Analyse market structure and select opportunity markets.
- Differentiate the tools available for market research.
- Be aware of the contribution of market research to the decision-making process.
- Identify and qualify potential customers.
- Manage the main sources of information and tools for market analysis.
- Establish strategies and plans for internationalisation.
METHODOLOGY
ENAE Business School employs a Learning by doing methodology, which combines the presentation of concepts with practical application through real business cases. Teamwork is encouraged to achieve the integration of participants, improving the resolution of cases through the diversity of perspectives, opinions and experiences. Learning comes not only from the trainers, but also from the professional experiences shared among peers.
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
