GLOBAL BRANDS ARCHITECTURE AND DEVELOPMENT
In a globalised market, brands must transcend borders and connect with diverse audiences without losing their identity. Brand architecture and its strategic development are key to building solid, coherent and competitive brands on the international stage.
This course explores how to design, manage and expand global brands, addressing the challenges of branding in different markets. Through a strategic and practical approach, participants will learn how to structure efficient brand architectures, define differentiating positioning and adapt their identity to diverse cultural and commercial contexts.
Discover the key modules and concepts
Fundamentals of Global Branding
Brand Architecture: Models and Strategies
Development and Adaptation of Brands in International Markets
Innovation and the Future of Global Branding
admission process
Objectives
- Understand the importance of brand architecture in global expansion.
- Design positioning and differentiation strategies in international markets.
- Develop efficient brand architecture models according to business objectives.
- Apply cultural adaptation techniques to maximise brand relevance in different contexts.
- Explore digital trends and tools to enhance global brand building.
Methodology
This course combines theory with real case studies and practical exercises to guarantee a deep and applied understanding of the key concepts.
Methodologies used:
- Master classes given by experts in global branding and brand strategy.
- Strategy workshops where participants will design brand architectures.
- Case studies of leading international brands in different sectors.
- Final project in which participants will develop a global brand strategy.
This course is aimed at marketing, branding and communication professionals, as well as entrepreneurs and managers looking to develop and manage brands with an international and strategic vision.
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
