FOUNDATIONS OF MARKETING ANALYTICS AND BIG DATA
Optimise your marketing strategies by mastering the analysis of advanced data and Big Data. Through this course you will acquire the necessary skills to use key tools and techniques in data-based decision making and improve the performance of your marketing campaigns.
Understand the fundamental principles of marketing analytics, including the collection, processing and analysis of large volumes of data. During the education you will learn to use data analysis tools and software to extract valuable insights about consumer behaviour and market trends.
The education also focuses on the use of Big Data to customise and optimise marketing campaigns. You will understand how to segment audiences accurately, identify hidden patterns in the data and predict future consumer behaviour.
In short, this course is essential for those looking to use the power of Big Data to improve the accuracy and effectiveness of their marketing campaigns, boosting the growth and competitiveness of their organisations in an ever-evolving digital environment.
Discover the key modules and concepts
Introduction to Marketing Analytics and Big Data
- La importancia de los datos en el marketing moderno.
- Fuentes de datos: CRM, redes sociales, Google Analytics y más.
- Conceptos clave de Big Data, Business Intelligence y Data Science.
Data Analysis Tools and Techniques
- Introduction to tools such as Google Analytics, Power BI and Tableau.
- Customer segmentation and behavioural analysis.
- Predictive models applied to marketing.
Optimisation of Campaigns and Data-Based Strategies
- Programmatic advertising and personalisation of adverts.
- A/B testing and ROI measurement in digital marketing.
- Automation and machine learning applied to marketing.
Strategic Decision Making Based on Big Data
- Data visualisation for decision making.
- Trend analysis and prediction of consumer behaviour.
- Success stories of companies that have implemented Marketing Analytics.
admission process
Description
In an increasingly digitalised world, data has become the driving force behind marketing decision-making. Companies that are able to interpret and use large volumes of information can optimise their strategies, improve the customer experience and increase their profitability.
This course provides fundamental knowledge about Marketing Analytics and Big Data, teaching how to compile, analyse and interpret data to improve strategic decision-making. Through a practical approach, participants will learn to use data analysis tools and to apply artificial intelligence techniques in the optimisation of campaigns, audience segmentation and prediction of consumer trends.
Objectives
- Understand the role of Big Data and Analytics in marketing optimisation.
- Learn how to collect and analyse data to improve decision-making.
- Explore key tools for data analysis and information visualisation.
- Apply segmentation, prediction and personalisation techniques in marketing strategies.
- Develop a data-driven approach to performance measurement and campaign optimisation.
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
