MANAGEMENT OF INNOVATION AND NEW PRODUCT DEVELOPMENT
Innovation is a key driver of competitive advantage in today’s dynamic markets. Companies that successfully manage innovation and new product development (NPD) can create value, differentiate themselves, and sustain long-term growth.
This course provides a strategic and practical framework for managing innovation processes, from ideation to market launch. Participants will explore best practices in R&D management, design thinking, agile methodologies, and go-to-market strategies to transform ideas into successful products.
Discover the key modules and concepts
Foundations of Innovation Management
- Types of innovation: incremental, disruptive, radical.
- The role of technology and digital transformation in innovation.
- Building an innovation culture within organizations.
New Product Development Process
- Market research and consumer insights for product development.
- From ideation to prototype: design thinking and agile frameworks.
- Risk assessment and feasibility analysis.
Go-to-Market Strategies and Commercialization
- Product positioning and branding strategies.
- Pricing models and revenue strategies for new products.
- Launch planning and performance measurement.
Scaling Innovation and Continuous Improvement
- Managing innovation pipelines and portfolios.
- Metrics and KPIs to measure innovation success.
- Corporate entrepreneurship and open innovation models.
admission process
Objectives
- Understand key principles and frameworks for managing innovation.
- Learn how to develop new products efficiently and bring them to market successfully.
- Apply agile methodologies, design thinking, and lean startup principles in product development.
- Develop strategic commercialization plans to maximize product impact.
- Use data-driven decision-making to optimize innovation and NPD processes.
Methodology
This course combines theoretical insights with hands-on application, ensuring that participants gain both strategic knowledge and practical skills to manage innovation effectively.
Teaching methods include:
- Lectures by industry experts in innovation and product management.
- Workshops on design thinking, lean startup, and agile NPD frameworks.
- Case studies from leading innovative companies.
- Group projects, where participants develop and pitch their own innovative product ideas.
This course is designed for professionals in product management, R&D, marketing, and business development, as well as entrepreneurs looking to drive innovation in their organizations.
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
