INTERNACIONAL MARKETING
In a globalised world, companies need to develop international marketing strategies to expand their presence in new markets, adapt to different cultures and maximise business opportunities at a global level.
This course provides a strategic and practical approach to how to design, execute and manage marketing plans in an international environment. From market analysis to the implementation of campaigns adapted to different cultural realities, participants will learn to make informed decisions to optimise the global positioning of their company or brand.
Discover the key modules and concepts
Fundamentals of International Marketing
- Differences between local and international marketing.
- Key factors in the internationalisation of a company.
- Trends and challenges in global markets.
Market Analysis and Entry Strategies
- International market research: tools and techniques.
- Entry models: export, strategic alliances, franchises and more.
- Cultural, legal and economic factors to consider.
Global Marketing Strategies
- Adaptation vs. standardisation: when and how to apply them?
- Branding and positioning in international markets.
- Global digital marketing: social networks, e-commerce and online advertising.
Management and Measurement of Success in International Marketing
- KPIs and metrics to evaluate global campaigns.
- Success stories and strategies from leading companies.
- Optimisation and adjustment of strategies based on results.
admission process
Objectives
- Understand the principles and challenges of international marketing.
- Learn to analyse markets and define optimal entry strategies.
- Develop marketing campaigns adapted to different markets and cultures.
- Implement digital tools for the global expansion of a brand.
- Measure and optimise the impact of international strategies.
Methodology
This course combines theory with practical case studies and tools applied to the international expansion of brands.
Methodologies used:
- Lectures with experts in global marketing and international trade.
- Analysis of case studies of companies with successful strategies.
- Practical workshops on market research and expansion planning.
- Final project in which participants design an international marketing strategy for a company or brand.
This course is aimed at marketing professionals, business managers, entrepreneurs and anyone interested in the internationalisation of companies and brands, providing key tools for achieving success in global markets.
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
