SOCIAL MEDIA MARKETING AND ADVERTISING ACROSS MARKETS AND CULTURES
Master the creation and management of digital marketing strategies that allow you to expand your global reach and connect with international audiences in an authentic and effective way, enhancing the success and competitiveness of organisations in a globalised market.
Understand the particularities of the main social networking platforms and how to use them to achieve marketing objectives worldwide. Learn how to develop content that is culturally relevant and appealing, using an approach that respects local sensitivities and preferences.
The education also focuses on market segmentation and the personalisation of advertising campaigns. You will learn how to use advanced segmentation and targeting tools to identify and reach your target audiences with precision.
You will learn to design adverts that connect emotionally with consumers from different cultures, using storytelling techniques and advertising creativity that reflect local values and lifestyles.
In addition, you will be prepared to use analytical tools to monitor and evaluate the effectiveness of your campaigns, adjusting strategies in real time to maximise return on investment.
Discover the key modules and concepts
Global Social Media Marketing Strategies
- Adapting social media strategies for international markets.
- Cultural differences and their impact on digital communication.
- Key platforms in different regions (WeChat, TikTok, LinkedIn, etc.).
Multicultural Content Creation and Message Personalization
- Developing advertising campaigns tailored to diverse audiences.
- Storytelling and branding in social media for various markets.
- Leveraging local influencers and brand ambassadors for better audience connection.
Segmentation and Social Media Advertising
- Data-driven segmentation strategies based on demographics and behavior.
- Paid advertising on social media: Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Measuring ROI and optimizing global campaigns.
Crisis Management and Digital Reputation in International Environments
- Handling crises and managing brand reputation on social media.
- Regulations and legal considerations for digital advertising in different countries.
- Engagement strategies and audience loyalty in global markets.
admission process
Meet our Faculty
Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.
