INBOUND MARKETING AND WEB POSITIONING
Improve your online visibility and generate quality traffic with this Inbound Marketing and Web Positioning Course. Acquire the skills and knowledge necessary to attract, convert and retain customers through digital marketing strategies and search engine optimisation (SEO).
Through this education you will learn to develop content strategies that align with the needs and desires of your target audience, using blogs, videos, ebooks and other formats to organically attract potential customers.
The programme also focuses on advanced SEO techniques to improve web positioning, preparing you to conduct keyword research, optimise website content and structure, and improve website speed and usability.
In addition, the course covers the use of key analytical tools and metrics to measure the performance of inbound marketing and SEO campaigns. This way, you will be able to monitor traffic, analyse user behaviour and adjust your strategies in real time to maximise results.
In short, this education is for you if you are looking to increase online visibility, generate quality traffic and build lasting relationships with your customers, thereby boosting the growth and competitiveness of your organisations in the digital environment.
Discover the key modules and concepts
Fundamentals of Inbound Marketing
- What is inbound marketing and how does it work?
- Differences with traditional marketing and key benefits.
- The conversion funnel: attraction, interaction and loyalty.
SEO and Search Engine Optimisation
- SEO fundamentals: on-page, off-page and technical.
- Content strategies and keywords (keyword research).
- Link building and domain authority.
Content Creation and Marketing Automation
- Content marketing: blog, social networks, email marketing.
- Automation and CRM tools (HubSpot, Mailchimp, ActiveCampaign).
- Lead nurturing and conversion strategies.
Measurement, Analysis and Optimisation of Results
- Principales KPIs y métricas en Inbound Marketing y SEO.
- Uso de herramientas como Google Analytics, Google Search Console y SEMrush.
- Ajuste y mejora continua de la estrategia.
admission process
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Description
Digital marketing has evolved towards more personalised and user-centred strategies. Inbound Marketing allows you to attract, convert and retain customers through valuable content, while search engine optimisation (SEO) optimises visibility in search engines, increasing organic traffic and brand authority.
This course provides a comprehensive overview of how to design and execute effective inbound marketing strategies, combined with advanced SEO techniques to maximise customer acquisition and a company's digital presence. Through a practical approach, participants will learn how to create optimised content, manage automation campaigns and apply conversion techniques to achieve measurable results.
Objectives
- Understand the principles of inbound marketing and its impact on customer conversion.
- Apply advanced SEO techniques to improve visibility and web traffic.
- Create content strategies aligned with user needs.
- Implement automation tools to optimise recruitment and loyalty.
- Measure and analyse campaign performance to optimise results.
Methodology
This course combines theory with practical exercises, case studies and real tools used in the industry.
Methodologies used:
- Master classes taught by experts in Inbound Marketing and SEO.
- Practical workshops with tools such as HubSpot, Google Analytics and SEMrush.
- Analysis of success stories from companies that have implemented effective strategies.
- A final project in which participants will design an Inbound Marketing and SEO strategy applicable to their business or company.
This course is aimed at digital marketing professionals, entrepreneurs, business managers and anyone interested in boosting their brand and improving their online positioning through effective customer acquisition and conversion strategies.
