ENAE Business School has been included in the prestigious Forbes List of the best business school programmes in Spain in 2024.In Spain there are more than a hundred business schools offering master's degrees, courses or other specialised education...
Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence...
This article is based on Alejandro De Zunzunegui's lecture which you can watch in full HERE. In ENAE Media, the school's digital repository, you can find more webinars by experts in this and other subjects. The speaker of this talk is the author of...
We are increasingly aware that meeting tax obligations and maximising financial performance is critical to the success of companies. Therefore, in an environment full of uncertainty, tax and accounting advice has taken on a leading role. Businesses...
This article by Juan Guido Gabaglia discusses the importance of cybersecurity in the current context. Gabaglia, founding partner and current head of the production and commercial department at AGE2 Business Datacenter in Murcia, shared his...
When you place an order and in less than 24 hours it is at home; the product packaging is intact; the products travel halfway around the world in good hygienic and sanitary conditions; the supermarket is stocked or you ask if a product will be...
ENAE Business School's agreement with SVK Home is alleviating the problem of international students looking for accommodation in Murcia.There are only 5 accommodation places available!Renting flats in Murcia: a problemThe rental market in Murcia has...
Financial management in the company is one of the pillars to ensure the strategic planning plays a crucial role in business management, being an essential process for managers. This article presents a summary of the masterclass led by Vicente...
In today's business landscape, digital marketing has established itself as one of the fundamental pillars for the growth and development of companies. With the increased use of the Internet and social networks, digital marketing has become an...
Agri-food sector, an essential and solid elementThe economic crisis, aggravated by the pandemic and the global food crisis that began in 2022 due to rapidly rising prices and shortage of supplies, has put the national primary sector in value....
Keyword: Project managementWho is responsible for the strategy in the development of a project, for the organisation of tasks, for the fulfilment of deliverables, for risk analysis and problem solving? Obviously, the Project Manager is responsible...
Studying an International MBA can change the careers of professionals, providing them with the knowledge and skills to lead the digital transformation process in companies around the world.The process of integrating technology into organisations...
Blog
