AI AND ORGANIZATIONS
In today's business environment, Artificial Intelligence (AI) has established itself as a fundamental resource for innovation and competitiveness. This course is specially designed for managers who want to explore and maximise the advantages that AI can bring to the business world.
To this end, the education covers the origin and evolution of artificial intelligence with the aim of understanding how it works and its possibilities in the professional sphere. In this sense, you will learn how AI is transforming various aspects of the business world and the possibilities that this unleashes.
Through case studies, you will analyse the successful implementations and failures of AI in real companies, providing you with a broad perspective of effective strategies and obstacles to avoid. At the same time, you will learn how to develop strategies to manage resistance to new technologies, thus facilitating a more fluid and efficient adoption.
Finally, you will delve into the integration of ChatGPT into the work environment to improve productivity and business communication, while learning how to use advanced tools of Artificial Intelligence for the creation of multimedia content.
Without a doubt, this course is ideal for managers who want to learn how to identify and take advantage of the emerging opportunities offered by AI while managing the challenges and resistance associated with this technological transformation.
Discover the key modules and concepts
BASICS OF AI
IMPACT OF AI ON BUSINESS
OVERCOMING ORGANISATIONAL RESISTANCE
APPLICATION OF GPT CHAT IN THE WORKPLACE
admission process
Objectives
- Understand what artificial intelligence is and how it has evolved to become an essential tool in the business world.
- Identify the opportunities and challenges that AI presents in different business areas, including operations, marketing, customer service, and decision making.
- Understand how different organisations have successfully implemented AI and the challenges they faced.
- Develop strategies to manage the resistance to change that can arise when introducing AI technologies into a business environment.
- Acquire practical skills in the use of ChatGPT to improve productivity, including prompting and reverse prompting techniques.
- Become familiar with advanced AI tools for image, audio, and video creation.
Methodology
This course combines a theoretical approach with a practical methodology based on real cases and applied tools. Through interactive sessions, participants will be able to experience the use of artificial intelligence in the business world and develop strategies for its implementation in their own organisations.
Methodologies such as the following will be used:
- Master classes with experts in artificial intelligence and business.
- Workshops and simulations for the practical application of AI tools.
- Case studies of companies that have integrated AI into their business models.
- Teamwork and networking to foster innovation and collaboration.
This course is aimed at entrepreneurs, managers, consultants and professionals who are looking to incorporate artificial intelligence into their business strategies to improve efficiency, competitiveness and innovation in their organisations.
