ARTIFICIAL INTELLIGENCE AND BUSINESS
Artificial intelligence (AI) is no longer a technology of the future, but has become an essential tool in the business world. Its impact ranges from process automation to optimised decision-making, improved customer experience and the development of innovative business models.
This course offers a strategic and practical vision of how AI is transforming business, providing participants with the knowledge and tools necessary to integrate artificial intelligence solutions into their organisations. Through the analysis of real cases, advanced tools and applied methodologies, students will learn to take advantage of AI to improve efficiency, competitiveness and business innovation.
Discover the key modules and concepts
Fundamentals of Artificial Intelligence in Business
- Introduction to AI and its impact on digital transformation.
- Main applications in key sectors: retail, finance, healthcare, logistics, among others.
- Ethics and regulation of artificial intelligence in the business environment.
Automation and Business Optimisation with AI
- Implementation of AI in process automation (RPA and virtual assistants).
- Optimisation of the supply chain and operational management with machine learning.
- Artificial intelligence applied to talent management and human resources.
Predictive Analysis and AI-based Decision Making
- Big Data and artificial intelligence: strategic use of data.
- Predictive analysis models for business management.
- AI applications in the identification of market trends and consumer behaviour.
Innovation and Value Creation with Artificial Intelligence
- AI in the personalisation of experiences and intelligent marketing.
- Development of new business models driven by artificial intelligence.
- Success stories and implementation strategies in leading companies.
admission process
Objectives
- Understand the impact of artificial intelligence on business transformation and growth.
- Explore the main applications of AI in different sectors and its strategic use.
- Learn how to use AI tools to automate processes and optimise decision-making.
- Develop business strategies based on artificial intelligence to improve competitiveness.
- Evaluate success stories and design AI implementation plans in organisations.
Methodology
This course combines a theoretical approach with a practical methodology based on real cases and applied tools. Through interactive sessions, participants will be able to experience the use of artificial intelligence in the business world and develop strategies for its implementation in their own organisations.
Methodologies such as the following will be used:
- Master classes with experts in artificial intelligence and business.
- Workshops and simulations for the practical application of AI tools.
- Case studies of companies that have integrated AI into their business models.
- Teamwork and networking to foster innovation and collaboration.
This course is aimed at entrepreneurs, managers, consultants and professionals who are looking to incorporate artificial intelligence into their business strategies to improve efficiency, competitiveness and innovation in their organisations.
