E-COMMERCE AT THE AGRIFOOD COMPANY
75 horas
In an increasingly automated and virtual world, the agri-food industry is at a turning point that demands renewal and adaptation to maintain competitiveness.
Globalisation requires professionals and companies to be determined and strategic in the online environment to ensure the sustainability of their businesses and to satisfy the changing demands of consumers.
This course not only provides you with a clear vision of emerging trends, but also offers you the essential knowledge to strategically implement the online sale of agri-food products.
During the education you will be able to learn about the various channels available, ensuring efficiency at every stage of the process. By the end of the course, you will be able to lead the digital transformation in agribusiness and maximise performance in an ever-evolving business environment.
Discover the key modules and concepts
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ENAE uses an active and participative methodology, ‘learning by doing’, which alternates the presentation of concepts, techniques and analysis methods with the development of practical cases reflecting real business situations.
By promoting teamwork, the aim is to achieve the integration of all members and to resolve the cases presented more effectively, through the exchange of different points of view, opinions and experiences. Students will learn from the trainers but also from the professional experiences of their colleagues.
STRATEGY AND SECTOR. GENERAL ASPECTS ONLINE COMMERCE
- Introduction to e-commerce.
- Strategic positioning and digital transformation.
- Available technologies and main platforms.
VALIDATING THE IDEA, MARKET AND COMPETITION
- Validation of the idea. Design thinking and lean startup.
- Definition of our value proposition.
- Creation of the online shop.
CONSUMER JOURNEY, CONCEPT AND ONLINE APPLICATION. ATTRACTING WEB TRAFFIC, ADVERTISING MODELS
- 360º digital marketing for e-commerce.
- Get to know the customer journey step by step.
- Different advertising channels. Google Ads, Facebook Ads, Social Media, Influencers, etc.
CONVINCE THE CONSUMER IN DIGITAL. MARKETING AUTOMATION
- Tools for attracting and generating leads.
- Strategies in the sales funnel.
- Automation of marketing processes.
THE MOMENT OF SALE. CUSTOMER LOYALTY
- Improvement of conversion ratios.
- Customer loyalty and retention.
- Seeking recommendations and going viral.
admission process
This Course in E-Commerce in Agribusiness covers everything from the initial validation of the idea and market analysis to understanding the Consumer Journey in the digital environment. In this way, you will learn how to validate ideas, evaluate markets and analyse the competition, providing the essential foundations for online commercial success.
You will also be able to master the attraction of traffic to the web through various advertising models, knowing how to apply a Customer Journey. In the same vein, this education will prepare you to know how to persuade consumers in the digital environment, while also teaching you some techniques for retaining customers and maximising long-term value.
In short, this is an essential course for successfully understanding, planning and executing online commerce strategies in a sector undergoing a revolution like agriculture.
Objectives
- Learn about the main tools and strategies for selling our agri-food products through online commerce.
- Learn how to turn a business idea into an online sales model with the maximum guarantee of success.
- Adapt our sales strategy to the current consumer, based on their tastes, needs and expectations.
- Master the different digital marketing strategies applied to e-commerce, as well as the different metrics that will help us scale the business.
Methodology
ENAE uses an active and participative methodology, ‘learning by doing’, which alternates the presentation of concepts, techniques and analysis methods with the development of practical cases reflecting real business situations.
By promoting teamwork, the aim is to achieve the integration of all members and to resolve the cases presented more effectively, through the exchange of different points of view, opinions and experiences. Students will learn from the trainers but also from the professional experiences of their colleagues.
