BUSINESS STRATEGY IN THE AGRIFOOD COMPANY
75 horas
Agribusinesses face important present and future challenges, making it increasingly necessary for companies to implement strategies aimed at achieving a greater competitive advantage in an increasingly globalised and specialised market.
This course aims to provide students with the knowledge necessary for the planning of a business strategy based on growth and internationalisation, as well as the identification of the resources and capabilities of the company present throughout the value chain.
To this end, students will be provided with all the theoretical and practical tools that will enable them to analyse the different strategic alternatives that can be adopted from a short, medium and long-term perspective.
Discover the key modules and concepts
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Each of the modules in this course has been rigorously designed with the current and future needs of both professionals and companies in mind.
Explore all the subjects that make up this course!
SECTION I: GROWTH AND INTERNATIONALISATION STRATEGIES IN THE AGRI-FOOD COMPANY
- INTRODUCTION TO THE MAIN STRATEGIC DECISIONS AND THEIR APPLICATION TO THE AGRI-FOOD INDUSTRY
- BUSINESS GROWTH IN THE AGRI-FOOD COMPANY· Type of business growth.· Business growth strategies.
- INTERNATIONALISATION IN THE AGRI-FOOD COMPANY· Risks and drawbacks of internationalisation.· The internationalisation process.· Strategic options for internationalisation.
SECTION II: PRODUCT STRATEGY
- THE AGRI-FOOD PRODUCT· Attributes and characteristics of the agricultural product.· Agri-food product ranges.· Establishment of reference markets.· Market segmentation process.· Selection of target market.· Agri-food product market: strategic positioning.
- STRATEGY AND MANAGEMENT OF THE FOOD MARKET PRODUCT· Life cycle of the food product.· Determining forces of the life cycle in food markets.· Introduction to the creation and innovation of agro-food products.· Dissemination of agro-food innovation.· Determinants of the success of new agro-food products.· Stages of development of new products.
SECTION III: SKILLS AND VALUE-CREATING ACTIVITIES IN THE AGRI-FOOD SECTOR.
- THE VALUE CHAIN· Definition of value chain.· Applications of the value chain.· The activities of the value chain.· Types of activities of the value chain.· The interrelationships of the value chain.· The simplified value chain of the agri-food sector.
- THE VALUE CHAIN AND COMPETITIVE ADVANTAGE IN THE AGRI-FOOD SECTOR· The concept of value.· The creation of value.· The value chain as a source of competitive advantage.· Competitiveness.· Efficient management.
- RESOURCES AND CAPABILITIES THAT CREATE VALUE IN THE AGRI-FOOD SECTOR· Analysis of resources and capabilities to create value.· The theory of resources and capabilities.· Strategy based on resources and capabilities.· Identification of resources.· Classification of company resources.· Capabilities.· Organisational routes.· Measurement of intangible resources and capabilities.· Intellectual capital models.
- STRATEGIC ASSESSMENT AND MANAGEMENT OF RESOURCES AND CAPACITIES· Strategic assessment of resources and capacities.· Criteria for the strategic assessment of resources and capacities.· Tools for the analysis of resources and capacities.
admission process
This course in Business Strategy in the Agri-Food Industry provides students with the tools and knowledge necessary to identify opportunities for expansion and globalisation in the competitive agri-food sector.
It also takes an in-depth look at the design and development of competitive and differentiated agri-food products. From conceptualisation to commercialisation, participants will learn to align the product offering with market demands, considering aspects such as innovation, quality and adaptation to changing trends.
In addition, the focus is on identifying the internal capacities of companies in the sector, as well as understanding the activities that generate significant value for customers. Practical approaches will be explored to improve operational efficiency and differentiation in an increasingly demanding market.
This comprehensive approach provides participants with a complete strategic vision to meet the challenges and seize the opportunities in the dynamic agri-food industry.
Objectives
- Identify what the strategy for specific situations in the agri-food sector consists of.
- Recognise the main decisions that shape the strategy of a company.
- Apply heuristics for strategic decision-making by companies.
- Apply guidelines to formulate solutions, analyse their viability and effectiveness and indicate the optimal solution.
- Propose solutions to a situation, establishing an appropriate action plan by managing the acquired knowledge and the available information.
Methodology
ENAE uses an active and participative methodology, ‘learning by doing’, which alternates the presentation of concepts, techniques and analysis methods with the development of practical cases reflecting real business situations.
By promoting teamwork, the aim is to achieve the integration of all members and to resolve the cases presented more effectively, through the exchange of different points of view, opinions and experiences. Students will learn from the trainers but also from the professional experiences of their colleagues.
