COMMERCIAL MANAGEMENT AND NEGOTIATION FOR THE AGRIFOOD COMPANIES
75 horas
Today, the agri-food sector plays a crucial role in the global economy, constantly evolving to adapt to market demands. That is why companies are increasingly demanding more specialised professionals in this industry.
This Course in Commercial Management and Negotiation for Agri-Food Companies will immerse you in the essential knowledge to enhance the skills needed to excel in this area.
The programme prepares you to be able to design and manage distribution channels, enabling you to make sound commercial decisions or advise those who do.
In addition, with this course, you will explore the dynamics of the agricultural sector, acquiring skills to excel in negotiation and develop effective strategies.
Discover the key modules and concepts
Commercial negotiation with customers and suppliers
Distribution channels for agri-food products
Types of agrifood markets: markets at origin, at destination, wholesalers, retailers, options and futures markets
Design and management of distribution channels
admission process
Description
The aim of this course is for students to appreciate the importance of distribution channels and to learn about the main concepts, methods and tools for successfully managing them in the agri-food business.
The aim is to enhance the skills necessary for participants to properly develop the professional attributes related to the design and management of distribution channels in the agricultural sector.
At the end of the education, students will be able to make and implement successful business decisions, as well as provide advice to decision-makers in this area.
In addition, during this course, the focus will be on the competence of being a good business negotiator, preparing students to use appropriate techniques and tools for the efficient conduct of the negotiation process and the achievement of its results.
Objectives
- Analyse and carry out the commercial activity or sales, taking into account the distribution channels.
- Analyse the decisions regarding the design and management of the distribution channels.
- Recognise the main decisions relating to the point of sale.
- Analyse how negotiation takes place and use the most appropriate strategies and techniques in each situation.
- Use negotiation vocabulary.
Methodology
ENAE uses an active and participative methodology, ‘learning by doing’, which alternates the presentation of concepts, techniques and analysis methods with the development of practical cases reflecting real business situations.
By promoting teamwork, the aim is to achieve the integration of all members and to resolve the cases presented more effectively, through the exchange of different points of view, opinions and experiences. Students will learn from the trainers but also from the professional experiences of their colleagues.
