DIGITALIZATION OF THE AGRIFOOD COMPANY
75 horas
The agri-food industry is currently one of the fundamental pillars of the Spanish economy, playing a crucial role in its development and sustainability. Furthermore, this sector is at a momentous point in time, where innovation and technology are the driving forces behind its evolution.
In the current context, the intersection between agricultural production, food processing and distribution has become an engine of growth and development, generating employment and contributing substantially to the Gross Domestic Product.
This Course in Digitisation of the Agri-Food Company addresses the revolution that this industry is undergoing, trying to understand the changes and learning to adopt effective solutions to maintain competitiveness in a globalised and constantly changing market.
During the course, students will be able to understand and master the most relevant aspects of the transformation of agribusiness, from a logistical, marketing and technological perspective. In this way, they will be able to explore how the convergence of agribusiness and technology is shaping the future of the agri-food industry.
Discover the key modules and concepts
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Each of the modules in this course has been rigorously designed with the current and future needs of both professionals and companies in mind.
Explore all the subjects that make up this course!
MODELS OF DIGITAL TRANSFORMATION
TRENDS IN TECHNOLOGICAL INNOVATION IN THE AGRI-FOOD SECTOR (AGRIFOOD AND AGROTECH)
AGRICULTURE 4.0: DIGITAL TECHNOLOGY AND ACCESSIBLE TECHNOLOGY
INDUSTRY AND DISTRIBUTION 4.0: DIGITALISATION OF THE FOOD CHAIN
MARKETING 4.0: FROM TRADITIONAL TO DIGITAL
admission process
Description
The main objective of this innovative programme is to provide participants with a panoramic view of the process of digital change and how disruptive technologies are redefining the creation of value in the business world, with a specific focus on the agri-food sector.
Through this education, students will be able to understand not only the essence of digital transformation, but also the usefulness and transformative impact of emerging technologies.
The practical usefulness and transformative potential of these technologies will be explored through case studies, allowing participants to learn from the successes and challenges faced by companies that are pioneers in the implementation of these innovations.
The course will also delve into the complexities of agriculture, showing students how technology can enhance strategic decision-making and improve operational efficiency at every link in the food chain.
By the end of the course, participants will not only have gained a comprehensive overview of the digital transformation in the agri-food sector, but will also be equipped with the tools they need to lead this revolution in their own companies.
Objectives
- To obtain a general overview of technological development associated with the competitive business environment.
- To identify the technologies that make up the digital transformation of the agri-food sector and their potential for use.
- To identify and understand the effects of digital transformation on the food chain.
- To develop a Basic Digital Transformation Plan.
Methodology
ENAE uses an active and participative methodology, ‘learning by doing’, which alternates the presentation of concepts, techniques and analysis methods with the development of practical cases reflecting real business situations.
By promoting teamwork, the aim is to achieve the integration of all members and to resolve the cases presented more effectively, through the exchange of different points of view, opinions and experiences. Students will learn from the trainers but also from the professional experiences of their classmates.
