At the 8th edition of the EN@E Digital Meeting Online Marketing Conference in Murcia, Xavier Colomés, co-founder and CEO of Localboss, shared his vast experience of more than 25 years in the world of marketing and business growth. In his…
The purchasing department of a company plays a fundamental role in the value chain and, therefore, in the success of the organisation. Traditionally, this department was perceived as a purely operational unit, whose sole purpose was to acquire…
The recent announcement by US President Donald Trump about the imposition of new tariffs — reaching 20% for the European Union, 34% for China and 10% universally — has unleashed a storm of uncertainty in global markets. This aggressive trade policy…
What is Black Friday?Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts…
Remember the first time you learned to ride a bicycle, or the process of driving your first vehicle? Over time, you have probably learned to operate other modes of transport, perhaps even specialised machinery. As your needs have evolved throughout…
What is environmental sustainability?Environmental sustainability refers to the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. This concept, introduced by the Brundtland…
In this article, we will review the webinar led by César Val, a renowned expert in luxury and disruptive technologies who has worked for companies that market luxury products such as Prada, Carolina Herrera, and Jean-Paul Gaultier. In this post we…
Artificial intelligence (AI) is no longer a futuristic concept but an essential tool in today's business environment. In the Region of Murcia, small businesses have a unique opportunity to adopt AI and lead the digital transformation that is…
Surfing the Internet is part of our daily lives. At work, with friends or with family, we consult websites on a daily basis for a variety of reasons. However, it is not always a positive experience: Who hasn't come across a web page that seems…
We are sure that on more than one occasion you have heard the saying ‘prevention is better than cure’ and although it may seem like a cliché, it is an absolute truth. According to several studies, for every euro invested in occupational risk…
The Kanban Methodology is a visual agile management tool designed to optimise workflow and facilitate continuous improvement in projects and tasks. Today, it is one of the most widely used agile methodologies in sectors such as HR, Digital Marketing…
What is competitive intelligence?Competitive intelligence is a fundamental process in business that involves researching and analysing information about competitors in order to make informed decisions. In other words, it consists of gathering…
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