ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
Blog

The latest knowledge in digital, business and society.

The Black Friday Phenomenon: Origin, Evolution and Transformation to Black Week

The Black Friday Phenomenon: Origin, Evolution and Transformation to Black Week

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What is Black Friday?Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts...
Lifelong learning: The key to professional growth, adaptation and success

Lifelong learning: The key to professional growth, adaptation and success

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Remember the first time you learned to ride a bicycle, or the process of driving your first vehicle? Over time, you have probably learned to operate other modes of transport, perhaps even specialised machinery. As your needs have evolved throughout...
Environmental sustainability: What it is, its importance and key examples for a sustainable future

Environmental sustainability: What it is, its importance and key examples for a sustainable future

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What is environmental sustainability?Environmental sustainability refers to the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. This concept, introduced by the Brundtland...
How do luxury brands create value?

How do luxury brands create value?

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In this article, we will review the webinar led by César Val, a renowned expert in luxury and disruptive technologies who has worked for companies that market luxury products such as Prada, Carolina Herrera, and Jean-Paul Gaultier. In this post we...
What are the benefits of AI for your SME?

What are the benefits of AI for your SME?

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Artificial intelligence (AI) is no longer a futuristic concept but an essential tool in today's business environment. In the Region of Murcia, small businesses have a unique opportunity to adopt AI and lead the digital transformation that is...
Web usability

Web usability: the key to your company's success

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Surfing the Internet is part of our daily lives. At work, with friends or with family, we consult websites on a daily basis for a variety of reasons. However, it is not always a positive experience: Who hasn't come across a web page that seems...
Occupational risk prevention

Occupational risk prevention: A fundamental pillar for health and safety at work

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We are sure that on more than one occasion you have heard the saying ‘prevention is better than cure’ and although it may seem like a cliché, it is an absolute truth. According to several studies, for every euro invested in occupational risk...
Kanban Methodology

Kanban Methodology and How It Can Improve Your Team's Efficiency

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The Kanban Methodology is a visual agile management tool designed to optimise workflow and facilitate continuous improvement in projects and tasks. Today, it is one of the most widely used agile methodologies in sectors such as HR, Digital Marketing...
Competitive Intelligence in the Internationalisation Process

Competitive Intelligence in the Internationalisation Process

What is competitive intelligence?Competitive intelligence is a fundamental process in business that involves researching and analysing information about competitors in order to make informed decisions. In other words, it consists of gathering...
Cómo enfocar tu estrategia digital

How to focus your digital strategy

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The importance of a digital transformation strategy in the business worldDigital transformation is an essential process for companies, large or small, to adapt to current market demands and the growing impact of digital technology on every aspect of...
What are taxes like in Spain?

What are taxes like in Spain?

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The tax system in Spain is one of the most complex in the European Union, as it is made up of a wide variety of taxes. Each one of them has specific regulations that require in-depth knowledge for their correct application and optimisation for both...
What is a Business Plan and how to develop it?

What is a Business Plan and how to develop it?

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What does a Business Plan contain?Prestige and value of a Business PlanAt some point we have written in this blog that the reasons for creating a company or setting up a business are as many as the number of companies that are created. On many...