INNOVATION MANAGEMENT AT THE AGRIFOOD COMPANY
75 horas
Innovation is a key pillar in the evolution of the agri-food sector, driving competitiveness, sustainability and efficiency throughout the value chain. This course is designed to equip professionals in the agri-food sector with the tools and knowledge necessary to manage innovation strategically within their organisations.
Through a practical approach geared towards real-world application, participants will learn to design, implement and lead innovation projects, taking advantage of emerging technologies, new market trends and agile methodologies. In addition, the regulatory and sustainability challenges influencing the transformation of the sector will be addressed.
Discover the key modules and concepts
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Each of the modules in this course has been rigorously designed with the current and future needs of both professionals and companies in mind.
Explore all the subjects that make up this course!
Innovation Strategies in the Agri-Food Sector
- Identification of innovation opportunities in the agri-food value chain.
- Disruptive business models in the agri-food industry.
- Open innovation and collaboration in the agri-food ecosystem.
R&D&I Management and Digital Transformation
- Design and management of agri-food innovation projects.
- Application of emerging technologies (Big Data, IoT, Artificial Intelligence).
- Digitalisation and automation in food production and distribution.
Sustainability and Responsible Innovation
- Circular economy and reduction of food waste.
- Sustainability regulations and certifications in the agri-food sector.
- Sustainable production and efficient management of natural resources.
Sales and Marketing of Innovative Products
- Consumer trends and new purchasing habits.
- Launch strategies and positioning of innovative products.
- Digital marketing channels and direct sales models.
admission process
Objectives
- Understand the importance of innovation in the competitiveness of the agri-food sector.
- Learn to manage R&D&I projects and apply agile methodologies in the development of innovative products and processes.
- Identify and adopt emerging technologies for digital transformation in the agri-food industry.
- Develop marketing strategies for innovative products, aligned with consumer trends.
- Integrate sustainability as a fundamental axis in agri-food innovation.
Methodology
This course combines a theoretical-practical methodology with a focus based on real cases from the agri-food sector. Through dynamic sessions, participants will work on innovation projects, analysing models of success and applying key tools for innovation management.
The following dynamics will be used:
- Master classes with experts in agrifood innovation.
- Workshops and simulations for the practical application of innovation methodologies.
- Case studies of innovative agrifood companies.
- Teamwork and networking with professionals from the sector.
This programme offers a comprehensive vision of innovation management in the agrifood company, preparing participants to lead the transformation of the sector with innovative and sustainable solutions.
